Google Analytics Basics
Learn how to use and understand Google Analytics so that you can effectively analyse, tweak, and monitor your website and digital marketing for optimal performance.
MINI COURSE COVERS
- A run through of the primary Google Analytics dashboards
- A run through of what the data on the dashboard means
- Interpreting Google Analytics data
- Performance Indicators to Monitor in Google Analytics Guidebook
- Troubleshooting things like high bounce rates and low conversion rates
- How to guides on setting goals, filters, adding users and more!
Course content broken into easily digestible segments and videos <10min each to reduce the overwhelm of understanding Google Analytics.